The River of Doubt

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SalesFish B2B sales marketing outsourced The River of Doubt

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The great ex-president, a self-made bull moose of a man lay against a fallen log, his face gaunt and pale. “Leave me and save yourselves!”

In 1914, Teddy Roosevelt and his son, Kermit, were nearing the end of an epic trip to explore the most mysterious and daunting tributary of the majestic Amazon River. Originally named Rio da Dúvida (River of Doubt in Portuguese) before being re-christened the Rio Roosevelt, the river’s winding waters snaked through nearly impassable jungle, with imposing rapids and waterfalls.

The expedition was lost and running out of supplies; the situation was dire. Just days ago, Roosevelt had slipped on the riverbank and sustained a gash on his leg, which was now infected. He was weakened to the point of being unable to go on. But his son Kermit was forged of similar steel as his father and refused to let him perish in the “Heart of Darkness.” With Kermit half carrying his father, the intrepid pair limped their way back to an inhabited area, where Teddy was able to receive care for his wound.

There’s a good lesson in this fascinating story for your business: When you’re ready to give up…don’t. There’s always a solution to virtually any problem, even the solution involves reaching out for help. For example, you may have lofty goals but a humble marketing budget. Reaching those goals may seem out of reach, but what if you could find another business to go in on some advertising with you? Perhaps a print ad is too expensive for your business, for example, but could afford to split the cost on a co-branded ad campaign? Working together, companies can achieve more than they can alone!

After Teddy and his son returned to the U.S., some were skeptical about the River of Doubt account they shared. Teddy took on his critics in a presentation sponsored by the National Geographic Society and proved their doubts misguided. In 1927 American explorer George Miller Dyott led a second trip down the river, independently confirming Roosevelt’s discoveries.

Make your marketing an adventure and don’t be afraid to explore options that can take you further than you could imagine! Be resourceful, don’t give up and seek ways to collaborate with others, and you’ll navigate your way through the jungle of business success.

To read the full story of this adventure, you can read T.R.s account of the expedition, Through the Brazilian Wilderness or the excellent River of Doubt: Theodore Roosevelt’s Darkest Journey by Candice Miller.

Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

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