by Chris Waszczak | Jul 12, 2016 | B2B Sales, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
If you do a Google search on marketing or B2B sales, you’re likely going to come across the term “sales enablement.” Put simply, sales enablement is the process of equipping a sales team with the proper tools and resources to help them do their job more effectively. This may happen from a dedicated sales enablement team or it may be a part of the sales department or part of the marketing department. In every company sales enablement responsibilities look a little different and are constantly evolving.
An effective sales enablement team is strategic and helps B2B sales and marketing teams put systems in place that make the sales process smoother and more efficient. By doing this, they make the process of onboarding new sales representatives easier and faster.
Here are some examples of the types of activities that a sales enablement team can do:
- Provide specific, step-by-step guidelines for the sales process.
- Develop and share best practices for selling.
- Develop and share new sales tools, including new technological systems.
- Train new salespeople in a systematic way to get the best return on investment.
- Provide content for the sales team, including marketing material both online and in paper form.
- Plan events to help the sales team develop leads and sales.
- Tools and techniques to cross-sell or upsell where applicable.
- Coach sales team on selling techniques.
Done effectively, sales enablement can improve the performance of the sales team, thereby resulting in more sales and revenue for the company. The effectiveness of your sales enablement team is easy to measure based on sales conversions and how quickly your new hires start to produce revenue.
If you don’t currently have a dedicated sales enablement team and are considering adding one to your organization, make sure you do it carefully. Adding a part-time employee with little guidance will not give you the benefit you need. This needs to be carefully and strategically planned out and something that has the full support of the entire organization in order to succeed. If done properly, it can be exactly what your organization needs to take your sales to the next level.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Apr 29, 2016 | Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
Social media channels are being used widely for B2C businesses, with everything from Facebook to Twitter to Pinterest and more. However, if you’re a company that relies on B2B sales and marketing you may wonder if social media can work for you. There is a social media channel that is perfect for B2B lead generation – that place is LinkedIn. LinkedIn is focused solely on businesses and careers, making it the perfect place to market your products and services.
LinkedIn has been referred to as one of the most effective platforms for lead generation and sales. It has many tools that you can use to promote your business and find leads. If you take advantage of their Premium Account features, it provides the ability for you to conduct focused and advanced searches for companies or people that you need to speak to within those companies, helping to grow your list of prospects.
One feature, called the LinkedIn Sales Plan is even set up to send you lead recommendations on a regular basis. You can import SalesForce contacts into your LinkedIn account making follow-up easier and more streamlined.
One of the most powerful tools of LinkedIn is a feature called InMail. This feature allows you to contact prospects through the LinkedIn email portal directly.
If you decide you’re going to utilize LinkedIn to do more prospecting there are a few tips on how your LinkedIn profile should look:
• Make sure your profile clearly shows your prospects what you do and what you can do for them in terms of products and/or services offered.
• Share why your company and products are important to other businesses.
• Use language and keywords that will appeal to your target audience.
• Keep profile photos up-to-date and professional.
LinkedIn has a great publishing platform available to all of its users. Utilize this feature to share quality content with your target audience that will set you apart as an expert in your field. You should set up a consistent schedule to post articles for the best success.
Another feature that is beneficial for B2B brand marketing is the Groups feature. Groups are set up for all types of industries and professions. Search for the group that pertains to your business and join. Once you have joined the group, be sure to post regularly, answering questions that others ask and asking questions of the group. This helps you to build relationships within the group, further helping you to gain new leads and prospects for your business.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Apr 13, 2016 | Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
Creating new content is an important piece of your ongoing B2B sales and marketing efforts. With that new content, there is one crucial element that should not be overlooked: images. When planning blog posts and email marketing, as well as social media posts, always remember the importance of the images you’re using.
An image can be a photograph, an infographic or an illustration. Photographs tend to be the most used, and for good reason. There are studies that show that posts with photographs are read twice as often as those without images. Google also favors the use of images in your blog posts. It will help boost your Google search rankings if the images are properly labelled. Photographs are fairly easy to obtain and only take a second to add to your blog post.
Infographics are a wonderful visual element to use in your brand marketing. They can provide valuable information, including statistics, in one glance. They’re easy to share across social media platforms, which can increase exposure to your brand. The downside of infographics is that they can be time-consuming to create, especially if you’re not an experienced designer.
There are several things to keep in mind as you begin using images in your digital marketing:
- Find a great image. There are many free stock photo sites that you can use to find quality images. Just remember when using these sources to give proper attribution to the photographer. Spending time to create your own images is the best option. This guarantees that your images are unique and you don’t have to worry about your clients seeing the same image on your post that they might find on another site.
- File names are important. When you upload your photo be sure to change the name of the file to something that easily identifies with the image.
- Don’t forget the alt-tags. Alt-tags are to images what SEO is to the copy of your post. The alt-tags are picked up by search engines and will help send traffic to your post based on the description used in the alt-tag. (If you’re not sure what an alt-tag is, when you put an image in your post and edit the image a pop-up will prompt you to enter a caption, title, and alt-tag. These are all optional fields, but filling them out is to your advantage.) Make sure that your alt-tag provides a clear, concise description of your image.
- Keep image quality in mind. Only use high-resolution images for your blog posts and online marketing. It’s easy to spot a poor quality photo and cutting corners in this area can derail your marketing campaign. Your phone may be filled with pictures you think are great images, but the resolution may not be correct for a website. Make sure to check before you post it.
Every blog post that you put on your website and every piece of online marketing should contain at least one high-quality image. If you’re not currently using images, start adding them in and see what a boost your stats will get from this simple step.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Feb 25, 2016 | Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
In 2016, most businesses have finally caught up on the importance of blogs. You may have even started to dabble in video marketing.
However, they may often reach a roadblock. It’s not uncommon for a business to commit to writing a few blogs, with little strategy, have great on-page SEO, hit post and then…nothing happens.
Maybe they send it to their email list and no one reads it, or they post it on LinkedIn and they don’t get any comments.
There is one thing to do though than can ensure your post gets opened and read.
You can write catchy blog titles.
Because at the end of the day it doesn’t really matter how impressive the content is. You could write the best blog post possible. It could provide a lot of value to your audience, it could be well written and structured, and you could even have a beautiful infographic. But if no one clicks to open it, it will never be read.
Fortunately, there is a method you can follow that will make sure every post you published has a clear and compelling title.
- Start by identifying the audience and benefits
Before you even write the article you need to know who you are writing for and what they are going to get out of it. For example, if you are writing a health related article, who for might be stay at home mothers, and the benefits might be to learn simple recipes.
You want to make sure they know they are targeted and the benefits are clearly outlined.
- Make it specific and relatable
How can you make this more specific and relatable?
If they are interested in simple recipes for their kids, you have to point this out. What do they like to be called? Who are they cooking for? How many recipes are you going to give them? How long do the recipes take to make?
- Have a look at other titles in your niche
The best way to brainstorm article titles is to actually just see what’s doing well in your niche and follow their formulas. Which articles have the most shares and comments? You’ll start to see common patterns come up that reveal a lot about your target audience. Do they respond to positive or negative language? Do they like quick how to pieces or longer discussions?
- Make it visual
The easier you can trigger imagery in the minds of your readers, the more likely they will be to remember the article, and to open it. For example, terms like healthy recipes are actually a little vague.
- Make it sound appealing
This is where you come in with literally devices such as alliteration or rhyming.
Six simple homely & healthy recipes that you kids will enjoy.
Coming up with article titles is actually pretty straight forward, but it makes a huge difference to the results of your blog. If you’d like to know how you could better your SEO, improve your blog posts and see real results in your online marketing efforts, get in touch with us today.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Jan 25, 2016 | B2B Sales, B2B Telemarketing, Brand Marketing, Lead Generation, Telemarketing Services
Some telemarketing companies operate their B2B telemarketing with a scatter-shot approach and claim this approach results in qualified, viable sales leads. At SalesFish, we disagree.
First of all, what qualifies as a legitimate sales lead? Secondly, what strategies are necessary in order to garner sales leads? A legitimate sales lead is one in which you have taken the time to gather enough information about the customer to have a productive, reciprocal conversation with them. You’re ready to provide them with applicable details to assist in their selection of the right products or services.
Viable sales leads are available after you’ve done some research and before you even pick up the phone, draft an email, or post something online. In our experience, B2B telemarketing services and sales leads work in concert with one another. First, evaluate your target market and ensure that you thoroughly understand their requirements and requests. Next, employ a purposeful, strategic sales and marketing tactical strategy.
At SalesFish we practice and promote integration. We strategically don’t prescribe to a one-size-fits-all, but SalesFish does encourage a clear, disciplined approach of how B2B marketing and B2B sales leads work together. Start off by understanding your own company’s value so that you can learn about your customer’s needs and wants and position/provide them with the perfect solution(s).
What are your goals and objectives? The key to understanding how to integrate your B2B telemarketing and B2B lead generation starts with appraising and observing “responses” along the way. Once you understand where you’re headed and then align your sales and marketing departments, we often hear, “Well, why didn’t we do this sooner?” These are our sentiments exactly.
Occasionally, some companies are hesitant to hire SalesFish as a B2B lead generation provider. One common impediment is cost-related; in other words, will it be worth the expense? This is almost impossible to ascertain when sales and marketing are disconnected within your own company. How can you measure cost-per-lead if you are unclear of the ways in which your sales and marketing departments are impacting one another?
We arrive at SaleFish’s sweet spot: The intersection of B2B sales and marketing. Where other telemarketing companies fall short.
Get in touch and we’ll customize an integrated connection between marketing and sales, one that has resulted in over 30 Billion in quantifiable sales.
by admin | Mar 17, 2015 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Becoming a Digital Superstar in Your Niche Market
We all love superhero stories. They inspire us to do greater things and challenge us to tackle the impossible. While superheroes have their reality constraints, becoming a superstar is still an attainable reality. If you are a business seeking to gain a competitive edge in your niche market, you need to become a superstar — not just any superstar — but a digital superstar. You need to know how to effectively market your brand and create convertible content. Here are 5 tips that will help you to shine and experience substantial growth:
Tip #1: Focus on What Works the Best
A digital superstar is not outstanding for having the best marketing strategy. They are outstanding for recognizing the right marketing strategy at the right time. The market is impressionable and is constantly evolving. The strategy that generates great ROI early in the year may backfire on you months later. This is why digital superstars use tools like Google Analytics to measure the source and quantity of leads or sales. Doing so helps them to improvise according to market trends and stay on top of the game.
Tip #2: Have an On Budget Marketing Plan
When it comes to digital marketing, longevity and consistency are as important as quality and quantity. Instead of spreading your budget thin on a large variety of platforms, it’s important to stay in control of your cost by focusing on narrow and vertical target markets. Prioritize your marketing channels and invest in places that promise profits and the greatest growth. If you want to integrate a new digital marketing strategy, make sure to re-assess your budget and have enough data insights to support your decision.
Tip #3: Optimize for Local Search
More and more companies are personalizing their digital marketing campaigns. Whereas ranking for keywords remain important in search engine optimization, ranking for local SEO terms and phrases will help you to drive more relevant traffic to your website. As a digital superstar, you need to understand both the small and big pictures of digital marketing. As a result, you should not only have a global message for a generic audience, but also a set of specific, unique messages that target certain communities, geographic locations, age range, and occupations. Be specific, so your marketing proposition speaks personally to a wide audience.
Tip #4: Integrate Mobile Advertising
The number of mobile users is on the rise. According to CNN, data collected from comScore have led research firm Enders Analysis to find that “mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers … PCs clocked in at 45%.” In other words, Americans are using smartphones and tablet apps more than PCs to access the Internet. Allocate budget to target mobile users by making sure that the ads you use display properly and beautifully on small screens.
Tip #5: Show Off Your Philanthropic Side
Let your customers know that their money is making a difference in the life of others by being open about your philanthropic efforts. Be it ending hunger in Africa or giving funds to breast cancer research, setting aside a percentage of your ROI to support worthy causes promotes both your brand name and company as a whole. Show your customers/clients that you’re making the world a better place, and they will help you to fulfill your digital marketing goals and philanthropic visions.
Digital marketing is the future. When done right, you can be the superstar and outshine your competitors! What are some of the tips you’re using to compete effectively in your niche market?
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
