TRAINING II

1. External Assessment
   
   i
   The Market Assessment
   
   ii
   Competitive Review
   
   iii
   Sales Assessment
   
   iv
   Technology Review
   
   v
   Overview & Summary
   
2. Internal Assessment / Business Analysis
   
   i
   Overview
   
   ii
   Sales, Service, & Support
   
   iii
   Intellectual Competencies
   
   iv
   Customer/True Not True Questionnaires
   
   v
   Vision
   
3. Challenges & Opportunities
   
   What challenges and opportunities are discovered from our research?
4. Sales Objectives
   
   What are our revenue or net profit goals?