Arlene Silvergleid

Advisor

Most people don't have Chemical Engineer, Ad Agency Owner, Writer, and Snowboarding Mom on their resumes. But Arlene Silvergleid isn't most people.

With a Bachelor of Science Degree in Chemistry and Biology from Simmons College and MBA courses from Boston University in Marketing and Finance, Arlene started her career as a chemical engineer. She decided that she preferred the business side of the industry to the lab side, and marketing and business-building became her dominant passion. She held senior marketing management positions for companies such as Thermo Electron Corporation, Polaroid Corporation, Beckman-Coulter and Shiley/Pfizer. In 1990 Ms. Silvergleid founded Silvergleid and Associates and as President, built a solid reputation for planning and implementing results-oriented marketing, business development and communication programs for well over 40 healthcare companies such as St. Jude Medical, Medtronic, Boston Scientific and Cordis/J & J. Specifically, she assisted in the tremendous success of St. Jude's heart valve program, developing the marketing and branding strategies that helped catapult them into category dominance.

In 2002, Arlene channeled her knack of advertising strategies and founded an agency, Claim Advertising. As the top executive in this organization, she directed the efforts to provide powerful strategic marketing and advertising to clients worldwide.

Arlene returned to a full-time consultancy and has lately assisted in the launch, promotion, and marketing infrastructure of one of Orange County's hottest start-ups - Pegasus Biologics, Inc. She's watched it grow from a three person operation to a sizeable business that continues to succeed and thrive under her strategic guidance.

Ask Arlene what she loves most about her work, and she'll tell you it's the thrill of watching young businesses grow and thrive under her strategic direction. It's no wonder we've asked her to be a SalesFish advisor.